Real cases prove our path and our results.

hacoo case · 01

Oper

Statistics · National and international

From the former ABG to Oper: strategy, brand, and growth

We reviewed the business strategy and led the transformation of ABG into Oper, with new positioning, brand, and communication. With an aligned team and a stronger structure, the company posted overall business growth of over 100% in the project's first year and kept hiring and selling even during the pandemic.

the company's overall business growth in one year of the project

+100%the company's overall business growth in one year of the project

strategy, brand, and launch structuring

9 monthsstrategy, brand, and launch structuring

identity and positioning aligned with the business

New brandidentity and positioning aligned with the business

national and international growth plan

International outlooknational and international growth plan

Deliverables: Strategic business review · new positioning · complete brand system · branding · brand architecture · culture · communication and activation

hacoo case · 02

Sirea

Industry · High-ticket B2B

Restructuring, valuation, and acceleration

We brought Sirea's real value to the market. We started with business strategy and moved on to brands, products, and market, focused on increasing valuation and commercial traction for a high-ticket B2B audience.

increase as the project's central focus

Valuationincrease as the project's central focus

strategies that reached major enterprises

Complex B2Bstrategies that reached major enterprises

group unified under a single positioning

1 brandgroup unified under a single positioning

we developed the strategy and took on delivery

Strategy and executionwe developed the strategy and took on delivery

Deliverables: Complete strategic planning · portfolio reorganization · unified group brand · branding · strategies connecting brand, products, market, marketing, and sales

hacoo case · 03

Maera

Business group

Positioning, launch, and validation guided by market intelligence

We began with market intelligence consulting, analyzing processes, management, and culture. After the restructuring, we reorganized the portfolio to consolidate Grupo Maera. The success led to loyalty, with ongoing projects and a monthly retainer.

sequential engagements with a 360º view

4 projectssequential engagements with a 360º view

work on strategy and managing seasonality

Saleswork on strategy and managing seasonality

diversified portfolio of brands and products

Expandeddiversified portfolio of brands and products

business internationalization plan

Internationalbusiness internationalization plan

Deliverables: Strategic repositioning of business, brand, and market · targeted strategies and campaigns · new product validation · international expansion

hacoo case · 04

Sempre Soluções Imobiliárias

National real estate market

Branding and marketing for a nationwide operation

With an established presence in 23 states, Sempre needed to align its brand strength with the scale of its business. We analyzed its branding and marketing structure, developed a new brand platform, and structured communication and digital sales strategies to strengthen its competitiveness.

company's reach at the start of the project

23 statescompany's reach at the start of the project

aligned brand positioning and identity

New platformaligned brand positioning and identity

strategies connected to business goals

Digital salesstrategies connected to business goals

tracking of marketing initiatives

Metrics-driven managementtracking of marketing initiatives

Deliverables: New brand platform · branding and marketing planning · communication strategies · digital sales · metrics tracking

hacoo case · 05

Breedom

Brewery

A complete challenge with impressive results

Breedom went through a complete acceleration process. We aligned strategy, created a new visual identity, and coordinated campaigns, events, and commercial activations, all at once, with a focus on results.

consistent sales growth through integrated actions

Growthconsistent sales growth through integrated actions

of presence at points of sale

Expansionof presence at points of sale

brand scale and audience reach

Scalebrand scale and audience reach

in engagement and visibility

Resultsin engagement and visibility

Deliverables: New positioning · complete rebranding · audiovisual campaigns · trade activations · social media · events

hacoo case · 06

Lina

Health

Strategic structuring to accelerate growth

We restructured the business model, aligning positioning, brand, and commercial strategy. In four months, Lina strengthened its value proposition and advanced its investment negotiations. Commercial traction allowed growth to continue without the anticipated funding round.

repositioning and commercial restructuring

4 monthsrepositioning and commercial restructuring

positioning connected to business strategy

Aligned brandpositioning connected to business strategy

growth supported by the sales strategy

Commercial tractiongrowth supported by the sales strategy

business moved forward without that investment

Without the planned investmentbusiness moved forward without that investment

Deliverables: Business model · positioning · brand architecture · naming · branding · website · organizational culture

hacoo case · 07

L'Occitane au Brésil

Beauty and retail

360º strategy for recognition and sales in Belo Horizonte and the region

We rolled out a 360º strategy focused on driving store sales, combining content, campaigns, creative production, and influencer activations, all set in Belo Horizonte and the region.

integrated strategy implementation

360ºintegrated strategy implementation

of views generated

Millionsof views generated

growth in brand recognition

BH and regiongrowth in brand recognition

activations with local creators

Influencersactivations with local creators

Deliverables: 360º strategy · integrated content actions · influencer campaigns · creative productions set in Belo Horizonte and the region

hacoo case · 08

Hyle

Chemical mining

Positioning for domestic and international markets

International mapping with two focuses: positioning in Brazil and abroad. The project began with mapping and strategy and moved on to branding, design, and culture, working alongside the executive group to help the company regain market ground.

project focus in mining

B2Bproject focus in mining

also present in Japan and other markets

Competitionalso present in Japan and other markets

project complexity

Highproject complexity

culture, strategy, brand, and design

360ºculture, strategy, brand, and design

Deliverables: Strategy covering every area: culture · positioning · brand architecture · identity system

hacoo case · 09

Grutas e Mar de Minas

Place branding and tourism

Regional identity and a strategy for tourism

Starting in 2022, we developed place branding for the IGR Grutas e Mar de Minas, funded through the Reviva program via IGEPP. The work brought together the mapping of 12 municipalities and specialized teams led by Hanna Castor and hacoo, and was presented at Secult MG events as a reference case in tourism for the state of Minas Gerais.

mapping of local attractions and potential

12 municipalitiesmapping of local attractions and potential

brand connected to the territory's culture and strengths

Regional identitybrand connected to the territory's culture and strengths

project funding via IGEPP

Reviva programproject funding via IGEPP

case presented at Secult MG events

Tourism referencecase presented at Secult MG events

Deliverables: Place branding · new brand system · tourism marketing · regional campaigns and activations